Annual report of WICM GmbH
The annual report of WICM GmbH provides facts and figures on the development of tourism in Wiesbaden and gives an overview of its own events in the outdoor sector, marketing activities and events in the three buildings RheinMain CongressCenter, Kurhaus Wiesbaden and Jagdschloss Platte.
2025 Annual Report
With 561,487 visitor arrivals and 1,321,203 overnight stays, Wiesbaden remains a strong tourism destination in 2025. Despite a slight decline compared to the previous year, the figures remain at a very high level.
Once again, the numerous conventions, trade shows, conferences, and events held at Wiesbaden’s venues, as well as the city’s festivals and markets, made a significant contribution to this. They reinforce Wiesbaden’s status as an attractive city and event destination and provide important momentum for the hotel industry, restaurants, retail, and culture.
The current dwif study on tourism as an economic factor also demonstrates just how significant tourism is for Wiesbaden: According to the study, tourism in Wiesbaden generates gross revenue of approximately 700.5 million euros, making it a key driver of growth for our city.
The Wiesbaden Partner Network also provided important momentum in 2025, including through the continuation of joint marketing initiatives, the “Seen this way, Wiesbaden is pretty WOW!” ambassador campaign, the national campaign with Deutsche Bahn, and regular exchanges with partner tourism businesses.
In the area of national and international marketing, the team was present at a wide range of events throughout the year to promote the destination in the city and leisure tourism segment and to strengthen Wiesbaden’s national and international positioning as a conference and event destination.
The 2025 Annual Report provides a clear overview of all activities (both online and offline).
